Empowering small businesses in underserved communities through industry-specific growth solutions
Our Mission
The Southern Small Business Growth Initiative mission is to provide one-on-one support to small businesses, building their capacity and fostering global competitiveness to enhance the economic footprint of the small business community.
Built for Small Business Growth
Who We Are
The Southern Small Business Growth Initiative (SSBGI) was founded to empower small businesses in underserved communities. We understand that every business journey is unique and deserves a tailored approach.
We provide resources, guidance, and connections to help entrepreneurs grow, compete, and thrive in today's dynamic business environment.
What We Do
At the SSBGI Resource Center, we create customized action plans designed to accelerate your growth. Our approach combines industry-specific expertise with practical, hands-on support.
From one-on-one consulting to networking events and technical assistance, we're here to support you every step of the way.
Our Values
Community Impact
We're committed to empowering underserved communities by providing accessible resources and support to small business owners who need it most.
Personalized Support
Every business is unique. We deliver one-on-one guidance tailored to your specific industry, challenges, and growth objectives.
Growth Focus
Our mission is to build capacity and foster global competitiveness, enhancing the overall economic footprint of the small business community.
Who We Serve
Our resource center provides comprehensive support to small businesses throughout Central Texas, with a focus on underserved communities in the following counties:
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Home to Killeen, Temple, and Belton, Bell County’s economy blends defense, healthcare, manufacturing, and retail. We help local entrepreneurs navigate procurement (including Fort Cavazos opportunities), secure funding, and build capacity to scale.
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Centered around Gatesville and parts of Copperas Cove, Coryell County’s small businesses power government-adjacent services, trades, and local retail. SSBGI provides one-on-one consulting, certifications support, and connections to regional partners.
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With Waco as a regional hub, McLennan County offers growth in food & bev, logistics, hospitality, and creative services. We craft tailored action plans—from business planning to contract access—to help founders grow faster and smarter.
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We also serve neighboring counties across Central Texas. If you’re nearby, we’ll meet you where you are with virtual and in-person support, targeted workshops, and introductions to a trusted network of resource partners.